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JoBa Cafe: Rethinking Our Mission

This post was written by Ede Reynolds. To see her other posts, click here.

Bookstores used to be a place where you went to discover something new or something that would entertain you– much like a library except you got to pay for the book and keep it forever. That’s what it was like when we opened our doors 22 years ago. In the ensuing years the Internet changed all that. Now, much of what you read is online, and in the case of Google Books, it is for free. This has forced bookstores and libraries to rethink their purpose in the community.

Our company has more than 80,000 books listed for sale online, books that sit in boxes on shelves in a warehouse. When one sells, we retrieve it and ship it out to every part of the world (even Antarctica). But people still, on occasion, come into the store to buy books the old-fashioned way and that is why our first floor maintains a selection of general knowledge titles. For collectors and scholars, the second floor contains older, more specialized titles and bindings. And there is a third component, those things that sell at trade shows to serious collectors.

So, if most people buy books online, what is the role of the bookstore? Economic development people like bookstores because it hearkens to a more genteel time. Bookstores announce, “This is a literate town, one that appreciates learning”‘ But bookstores aren’t just “window dressing.” We have a role in the new computer-connected world.

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